Goodfairy

People aspire to a more equitable and sustainable world, yet a significant obstacle stands in their way: affordability. Purpose-driven brands often come with higher costs, and limited income restricts charitable contributions.

Introducing a revolutionary fusion of online donations and insurance comparison: Goodfairy. When users purchase their insurance policies through Goodfairy, half of the commission fee is directed towards a nonprofit organization of their choice. This creates a seamless way of supporting causes dear to their hearts without incurring additional expenses, all while reducing insurance costs through comparisons with various providers.

Our target audience are Gen Z and Millennial Consumers, that are attracted by authentic purpose driven companies. According to a recent poll, 91% of millennials would switch from a product they typically buy, to a new product from a Purpose-driven company.

As a brand driven by purpose, we enjoy reduced customer acquisition & retention expenses compared to our competitors. Onboarded nonprofit organization use their own resources to promote our cause (social media, email, events, etc.), as well as our brand ambassadors, that promote our cause to their personal network (social media, word of mouth etc.). This advantage fuels our donations, since online advertising is by far the biggest expense for an online insurance platform.

We launched our digital platform on the 17th of July 2023 and our initial traction includes: onboarding 46 nonprofits into our platform, issuing 92 insurance policies, donating 2.350 €, having 21 brand ambassadors by our side, winning Platinum at the Digital Insurance Awards 2023, Gold at the Hellenic Responsible Business Awards 2023 and have been invited to present our innovative business model at six conferences.

The TAM is set to grow to 271,1 billions by the end of the decade.

You can check out our video presentation here: https://www.youtube.com/watch?v=tucAfnvNLZo

With Goodfairy, generosity meets smart savings. Together, let's transform the world, one insurance policy at a time!