EXPIRED: Axioma

Axioma is an on-demand mobile car body repair marketplace, matching local, independent repairers with consumers and businesses.

Current market for UK light damage auto repair is worth £1.5Bn annually. The global light damage market is £58Bn.

Axioma entered the mobile car repair industry in 2020 to offer an alternative repair experience compared to both traditional body-shops and mobile repair market incumbents (e.g. Chips Away / Revive).

Axioma offers a hyper-local, artisanal repair experience by partnering with local, independent tradesmen. Incumbents are structured as franchises or employ the repairers directly which has historically left a gap in the market vis-à-vis repair quality, price and overall customer experience. Chips Away repairers, for example, have no previous repair experience (source: Chips Away franchise brochure) and are offered a 2-week training course prior to beginning operating as franchisees. The average Axioma repairer has over 4 years body-shop training (with in-depth experience in painting, finishing and panel beating). Furthermore, Chips Away repairers pay a significant amount in up-front costs to Chips Away, along with monthly royalties to the franchise – this means that Chips Away franchisees will price their repairs at a 20/30% premium compared to independent, local tradesmen.

Currently raising funds via CoInvestor.

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